If you’ve ever caught me in conversation about the 2009 film
“I Am Love” – it’s never really a quick discourse. I always feel compelled to
go on and on about the artfully presented sensory overload by Luca Guadagnino.
You simply cannot talk about “I Am Love” without about talking about the
performance of the beautifully clothed Tilda Swinton. And it comes at no
surprise, the entire film had been costumed by Raf Simons for Jil Sander -
which now upon his exit will live
forever in vaults of fashion history. Guadagnino’s strong suite is leaving a
vision behind for his viewer to understand the intricacies of emotion in image,
aesthetics and fashion.
I’ve always been fascinated about the idea of what makes
watching strong fashion in film so appealing to me. It’s been this obsession of
mine that I can’t seem to quit for quite some time now. Silvia Venturini Fendi,
the producer and stylist of “I Am Love” said in an interview once that “There
is a sort of osmosis between fashion and cinema, there’s give and take. So we
designers are often inspired by films and we also collaborate with films. Both
our jobs [are] to create strong emotion. The difference is that a movie remains
impressed on film and the fashion work is destined to pass very quickly.” But even still there’s a synchronicity
between fashion and film that cannot be denied.
Putting down the last puzzle piece of the interlocking
relation between fashion and film, Guadagnino puts his best foot forward with a
newly released short film for Sergio Rossi’s Fall/Winter 2012 collection.
Evoking that sense of discovery into one’s self, he explores the body of a
woman and the sexuality that steams from the eroticism of her shoes. She
dresses and undresses in Sergio Rossi, which conveys a sentiment: wearing
Sergio Rossi will give you the sexual power to desire and be desired. Although through
advertising, Guadagnino permits us to look deeper - to interpret the things we
wear, into how we perceive ourselves.
Resources: Sergio Rossi F/W 2012 by Luca Guadagnino
Io Sono L'Amore
The Future of Fashion Film
Great Costuming or Great Television?




